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LED DISPLAY

BASIC TERMINOLOGY

Understanding common LED display terminology can help you choose the right digital signage solution for your business. By learning these essential terms, you can better evaluate display performance, image quality, and overall viewing experience.

KEY TERMS OVERVIEW

CORE TERMS YOU SHOULD KNOW

Pixel

A pixel is the smallest element of an LED display. Thousands of pixels work together to create the images, videos, and animations shown on the screen.

Brightness

Brightness refers to the amount of light produced by an LED display and is measured in nits. Higher brightness levels improve visibility, especially in outdoor environments and direct sunlight.

SMD

Surface-Mount Device. The type of LED package where the LED chips are mounted on the surface of the circuit board.

Contrast Ratio

Contrast ratio measures the difference between the brightest white and the darkest black a display can produce. A higher contrast ratio creates deeper blacks, brighter highlights, and more vivid images.

Pixel Pitch

Pixel pitch is the distance between the centers of two neighboring pixels and is measured in millimeters (mm). A smaller pixel pitch provides higher resolution and clearer image detail when viewed up close.

Viewing Angle

The maximum angle from which the display can be viewed with acceptable
image quality. Wider angle = better visibility.

LED TYPE EXPLAINED

SMD

Surface-Mount Device

SMD (Surface-Mount Device) technology places LED chips directly onto the surface of a circuit board. This design delivers excellent color accuracy, wider viewing angles, and reliable performance for a variety of indoor and outdoor applications.

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